About Supreme

What to know. Supreme built its model on organised scarcity: short runs, a weekly drop, and a secondary market that sets the real prices. As a result, a piece's value depends less on the product than on the season, the colour and the collaboration. A box logo from a sought-after year has nothing to do with another.

Pieces to know. The Box Logo hoodie, the piece the whole market is built around. The graphic tees, especially the photo series. The collaborations — Dickies, Hysteric Glamour, The North Face, Nike — which hold their value best. And the caps and accessories, the way into the brand.

What we check. On Supreme, authentication comes down to the composition label, the quality of the box logo embroidery, the weight of the cotton and the placement of the logo to the millimetre. The most common fakes give themselves away on the typeface and letter spacing. Every piece is checked in store before going online. See our full authentication process.

American fit, true to size. Flat measurements are listed on every product page.