About SUPERMARKETT

How it started

Streetwear goes back to childhood. Long before I sold anything, I spent my time looking at pieces, working out where they came from and why one was worth more than another.

In 2020 I started reselling properly. Sneakers first, on Vinted and to shops. What hooked me was the moment you come across a one-off piece that speaks to you and you already know who it will suit. The margin came later.

Six years on, the gesture is the same. There are just more pieces, more brands, and somewhere to put them.

Why a shop, and why this one

I opened on rue du Lombard in November 2023. I trained as an illustrator and graphic designer, and I work in textile merchandising for musicians and clothing brands. That job taught me to look at a garment as a graphic object: a print, a material, a relationship between colours.

The name and the atmosphere come from there. I wanted a colourful place that leans into the aisle and self-service feel of a supermarket, except that every product on the shelf exists in a single copy. A dim thrift store where you rummage through bins is exactly what I did not want to build.

The layout, the visuals, the identity: all of it is done in house. The same hand picks the pieces and draws the shop.

I handle all the sourcing myself. Every year in May I go to Japan, to Tokyo and Osaka, to the areas where specialist vintage shops cluster. The rest of the year it runs through a network of sellers and partners built up over six years.

What I look for is easy to describe and hard to find: a piece that stands on its own. A strong graphic, build quality you can feel in your hand, and something behind it, a collection, a collaboration, an era.

That explains how much room Japanese streetwear takes up in the selection. Needles, 9090, Younger Song, Auralee, Hysteric Glamour, Comme des Garçons: brands you barely come across in Belgium, working material and print at a level few others reach.